The M.A.X.I.M.I.Z.E.R.S. for Corporations

The proprietary MAXIMIZERS Principles are foundational to help organizations enhance the performance and productivity of their human capital assets. In today’s competitive workplace environment and the trend of multi-cultural workforces, it is critical that leadership invest resources that help maximize their human capital assets.
These core character-centered, lifeskills principles have been extensively researched and tested in multiple cultures and languages worldwide. Dr. Ron Jenson’s research and application of the MAXIMIZERS principles for over 15 years in 50 countries discovered that the MAXIMIZERS are truly universal personal leadership principles that can be implemented and applied in today’s diverse workplace environment.
As much as managers and supervisors need to be assessed and developed regarding their own personal character and behavioral life skills, of equal importance, is that they are needed to help empower the valuable employees they manage to achieve maximum performance and productivity for the overall health and stability of the organization. Every human being has a DNA makeup that is comprised of certain Attitudes, Beliefs and Commitments that are vital to how they maximize their life opportunities.


Attitude describes a person’s pattern of emotions and actions that indicates their mental state and disposition.
Make Things Happen – how to change habits and your personal discipline.
Achieve Personal Significance – how to build a strong self-image.
X-Out The Negatives – how to deal with fears, problems, and other difficulties.

Belief describes a person’s mental framework where they have formed opinions, judgments and acceptance of what is true.
Internalize Right Principles – how to live a value-driven lifestyle at home and at work.
March To A Mission – how to build a sense of personal mission / purpose for your life.

Commitment describes the mental framework in which a person makes choices to act in a certain and consistent manner that is aligned with their attitudes and beliefs.
Integrate All Of Life – how to develop personal balance in attitudes, priorities and goals.
Zero In On Caring For People – how to listen, confront, empathize, and coach.
Energize Internally – how to live a character-based lifestyle.
Realign Rigorously – how to make mid-course corrections and handle constant change.
Stay The Course – how to stay focused and not quit on the important issues.

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